Father Christmas. We all know what he looks like and the image of the ruddy-faced fat bloke in a red fur-lined suit will feature heavily in people’s Christmas decorations. Well, if you don’t know this already, here’s a shock for you. That fat old bloke is nothing more than the adopted creation1 of Coca-Cola. It’s the worlds biggest marketing campaign ever and it’s nothing more than brilliance by the people behind it. You actually get to sell your product to the masses by using the biggest symbol of the festive season2 .
Coca-cola totally own Father Christmas. He’s dressed in red because that’s the colour of a can of coke3. No shit Sherlock!
A traditional English Father Christmas would be dressed in Green and would certainly be more elf-like. You can read all about it on this junior school site. In fact there is a campaign in Austria to revert to something a bit more traditional in that country by:
the more traditional Christkind, or “Christ-child”, a tiny blond baby who brings a candle-lit tree and gifts to children before dinner on Christmas Eve, heralded by the tinkling of a bell.
You can read all about it in this Telegraph article.
So you see, Ho Ho Ho and all that fat bloke malarky is just a way for them, the big corporations, to extract more money from you, the mug consumer. And it all looks pretty, and it’s what your mum and dad made you believe and it’s instilled in your consciousness from your early years. See what I mean. Marketing par excellence. Utter genius. Except I’m not having any of that. Holidays are coming?4 Fuck you Coca-cola. Really, fuck you.
